For the launch of the "Manifesto" campaign by fashion brand High Spirits (associated with María Pombo), I took on a triple role as Co-Filmmaker, Video Editor, and Colorist. The agency Onceuno aimed to create a fashion film overflowing with energy, freedom, and youth, perfectly capturing the brand's vibrant, boho spirit.

The Visual & Narrative Challenge:

In lifestyle fashion campaigns featuring multiple locations and models, visual cohesion is key.

• Video Editing: I focused on a fast-paced, dynamic, and highly musical cut. It was designed to maximize engagement on digital and social media platforms, perfectly balancing moments of pure attitude with close-ups of the garments.

• Color Grading: Since the footage came from multiple camera operators, the grading suite was crucial for matching textures and lighting. We crafted a warm, contrast-rich, and punchy look that enhances the collection's vivid colors, delivering that signature summer and festival "glow."

Client: High Spirits

Creative Director: Adriana Cruz & Andres Merola
Art Director: Adriana Cruz
Production: Agencia Mars Way, Irina Luis & Junis Medina
Filmmakers: Arturo Sánchez, Ja Souki & Cristina Tomàs
BTS: Daniel Losa
Edited by: Ja Souki, Ignacio Montalvo, Daniela Javornik, Alexánder Fernández
Color Grading: Ja Souki

Models: Nena Grzybczyk, Jana Aran & Mara Kasanpawiro

Created by Onceuno