As the Director of Photography and Colorist for this Cortefiel project, the goal was to capture the essence of a "new beginning" through a warm, intimate, and luminous aesthetic. Working alongside the agency Onceuno, we designed a workflow to ensure visual consistency from the initial shoot through to post-production.

The Color Grading Challenge: In the grading suite, the priority was the treatment of skin tones. We aimed for a natural yet aspirational look, maintaining the color fidelity of the new collection's fabrics while enhancing the atmosphere of the golden hour light.

• Color Correction: Seamless matching of shots across various natural lighting setups.

• Style: Soft contrasts with a palette of earthy and warm tones.

Client: Cortefiel

Creative Directors: Andrés Merola & Adriana Cruz

DOP: Ja Souki
Filmmakers: Ja Souki, Alexánder Fernández, Roberto Borrega.
Producer: Irina Luis
Production Assist: Junis Medina.
Video Editors: Ignacio Montalvo, Daniela Javornik
Color Grading: Ja Souki

Created by Onceuno