For Vidal & Vidal's "Cala" campaign, featuring María G. de Jaime, the goal was to evoke the warmth of an endless summer. As Co-Filmmaker, Editor, and Colorist, I crafted a piece that feels like a vivid memory, blending the sharpness of digital cinema with the organic nostalgia of VHS footage.

*Post-Production Approach: Handling both editing and grading allowed me to design the rhythm of the cut with the final look in mind.

• Color Grading: We aimed for a "sun-kissed" palette, enhancing the golden skin tones and the jewelry's sparkle while maintaining a natural feel.

• Texture: Seamlessly integrating VHS footage with digital shots was crucial in the grading suite, matching densities to ensure the format shifts added emotional depth.

Client: Vidal & Vidal

Starring: María G. de Jaime

Creative Directors: Andrés Merola & Adriana Cruz
Copywriter: Andrés Merola
Art Director: Adriana Cruz
Filmmakers: Ja Souki & Jor Martínez
VHS Camera: Adriana Cruz
Production: Irina Luis
MakeUp&Hair: Clara B.
Stylist: Isa Domenech
PostProd. Coordinator: Daniela Javornik
Editors: Jose Andrés Souki
Colorist: Jose Andrés Souki

Created by Onceuno